📰 Source: 4chan | /v/

✍️ Original author: Anonymous

⬆️ score: 393

https://news.xbox.com/en-us/2026/04/23/we-are-xbox/

We have work to do

Players are frustrated.

New feature drops on console have been less frequent. Our presence on PC isn’t strong enough. Pricing is getting harder for people to keep up with. And core experiences like search, discovery, social, and personalization still feel too fragmented. Developers and publishers are asking for more, too: better tools, better insights, and a platform that helps them grow faster. […]

The industry is becoming global and competitive. More than half of the market’s revenue, players, and growth are happening outside of our core markets. But the rest of the world is not just a large market. Developers there are increasingly competing with the most established Western studios, combining scale, speed, and a willingness to reinvent genres many once considered mature. […]

Along the way, we will reevaluate our approach to exclusivity, windowing, and AI, and share more as we learn and decide.

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