📰 Source: 4chan | /v/

✍️ Original author: Anonymous

⬆️ score: 437

https://www.forbes.com/sites/paultassi/2026/04/09/checking-in-on-marathon-a-month-after-launch/

About two weeks ago, analyst firm Alinea estimated that Marathon had sold around 1.2 million copies across all platforms. I confirmed with my Bungie sources that was close to accurate. Marathon had previously hit #2 on the Steam revenue chart ahead of launch.

Marathon did not chart inside Steam’s top 10 at launch. It released with an 88,337 concurrent peak on its largest platform. That is a drop from the 143,621 peak during the free server slam (the game is now $40).

Marathon is now the 106th most-played game on Xbox. I do not have full PS5 data, though it did chart on its top 10 list at launch. Marathon is 78th in daily active users on Steam at the time of this writing, 82nd in top sellers.

I can confirm Marathon’s budget is over $200 million. Likely more than $250 million. That does not include ongoing costs for maintenance and new content now.

On Bungie’s end, there is less panic than when the game was flailing with multiple controversies last summer. They are mostly heads-down, working on new content, and whatever the case may be, this is not a game that is about to face some sort of imminent shutdown. And these days, that’s enough to qualify as a win.

Currently, Marathon is peaking at just about over 10k more users than Highguard pre death was. Is this enough to cover the $250 million?

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